Moloco

Scaling growth + maximizing impact

Moloco empowers app publishers, online retailers, and streaming businesses to grow through operational machine learning. I inherited a social media program with no strategy, slow growth, and dull content. Each of these problems was quickly solved. Typical corporate-speak and static graphics were replaced by provocative post copy and fresh creative. This video promoting Moloco’s presence at the Game Developers Conference cleverly used the nostalgia of 8-bit graphics and music and positioned the target audience (mobile game app marketers) as the main character. Each video in this 3-part series ranked at the top of the quarter’s results for impressions, engagement and clicks.

Moloco leaders and subject matter experts were featured in a variety of video formats, including audiograms like these:

As a one person team with limited available resources, I instituted social media best practices, tested new creative, and built a dynamic employee advocacy program to scale the brand’s social media presence. In less than a year, Moloco’s social media KPIs all saw strong growth:

• Followers +142%

• Impressions +6,620%

• Engagement +1,412%

• Clicks +1,124 

Whenever you need a comma to communicate your growth data, that’s pretty good!