Training a championship team

Marvell helps the world’s largest tech companies scale their data center infrastructure to enable AI and enterprise innovation. As a one person social media team with limited resources, my primary objective was scaling brand reach and building authenticity via employee advocacy. Through webinars, personal coaching, ghost writing, digital displays and on-demand resources, I taught Marvell’s 7,000+ employees around the world best practices for social media and helped them level up their LinkedIn mojo.

I established best practices that consistently exceeded ambitious KPI targets. After 9 months, I delivered:

FOLLOWERS: +33%

IMPRESSIONS: +33%

ENGAGEMENT: +62%

Within the parameters of a conservative brand, I was able to create high-quality content that was human and offered value to specific audiences. I particularly enjoyed creating this campaign promoting Marvell’s internship program: